the new sublimity in tulum

We have all heard about pop-ups by now, how could we have not. Ten years since this trend first appeared it has virtually taken over every industry, whether it’s pop-up retail shops or entire malls, pop-up restaurants, art galleries, bars or night clubs. So why not a pop-up hotel? That must have been the question Claus Sendlinger, CEO of Berlin based hotel affiliation Design Hotels™ was asking himself one morning in 2010 while swimming in Tulum Bay in Mexico.